GRAMMY Museum Opens in Los Angeles with slate of activities.

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By Sandra Hale Schulman
News From Indian Country 1-09


The new GRAMMY Museum in Los Angeles celebrated its grand opening with a slate of activities during December.

The 30,000-square-foot facility is a different kind of “museum” that explores and celebrates the enduring legacies of all forms of music, the creative process, the art and technology of the recording process, and the history of the premier recognition of excellence in recorded music – the GRAMMY Award.

The one-of-a-kind “21st century” music museum features interactive, permanent and traveling exhibits – with four floors of engaging multimedia presentations located within L.A. Live, the spanking new downtown Los Angeles sports, entertainment and residential district. The grand opening of the GRAMMY Museum marked the culmination of the milestone 50th Celebration for The Recording Academy and the GRAMMY Awards.

Grand opening festivities kicked off with “The GRAMMY Nominations Concert Live!! – Countdown To Music’s Biggest Night,” a live CBS TV special and fundraising concert at Nokia Theatre L.A. Live, and culminated in an official ribbon-cutting ceremony featuring Los Angeles Mayor Antonio Villaraigosa, AEG President and CEO Tim Leiweke, Recording Academy President/CEO Neil Portnow, Academy Chair of the Board Jimmy Jam, and others.

Following the ceremony, local school children were the Museum’s first visitors led through the Museum's exhibits and educational programs by celebrity guides. Live music at Nokia Plaza and the premiere of the GRAMMY Walk of Fame also took place.

“Through the lens of the GRAMMY Awards, the GRAMMY Museum tells the story of making music in a new and exciting way,” said GRAMMY Museum Executive Director Robert Santelli. “Our exhibits and programs explore the process of music making – from songwriting to recording – while celebrating the interconnected histories of all genres of music. And we present this in a very contemporary way through interactive and multimedia technology across style and era.”

 

With four floors of interactive and exhibit space, the GRAMMY Museum experience is celebratory, inspirational and educational. From the lobby, elevators take guests directly to the fourth floor where the Museum tour begins. A tunnel of bold graphics and powerful GRAMMY music opens to a gallery space filled with films, artifacts and interactive exhibits – all of which capture the legacy of recorded music and reveal the many ways in which it weaves with social and cultural history.

The third floor takes guests behind the scenes into the art and technology of the recording process and features hands-on, in-the-studio experiences, as well as an in-depth exploration of the annual GRAMMY Awards telecast.

The Museum’s second floor houses the 200-seat GRAMMY Sound Stage and features a film capturing the backstage world of the 50th Annual GRAMMY Awards. Also home to the Museum’s special exhibits gallery, the second floor will feature original temporary exhibits showcased on a rotating basis. The first traveling exhibit, “Songs Of Conscience, Sounds Of Freedom,” explores the depth of how music has been, and continues to be, a political force in American society.

Furthering its interactive theme, the GRAMMY Museum experience will feature educational and public programs designed to engage young people, students, music fans, industry professionals, and more. Events to be offered will include music classes for children; mentoring and question-and-answer sessions with visiting artists; lectures by music industry veterans including record label heads, producers, and engineers; film screenings, and concert series and artist showcases.

Additionally, the Museum has developed partnerships with local colleges and universities including the University of Southern California, Occidental College, and FIDM (Fashion Institute of Design & Merchandising) to offer special programs and internships to students working toward a career in music.

The GRAMMY Museum is located within L.A. Live at 800 West Olympic Blvd., Suite A245, Los Angeles, CA 90015. The Museum, adjacent to Staples Center, is open seven days a week from 10 a.m. – 6 p.m. For more information about the GRAMMY Museum including admission, program and membership information, call 213.765.6800, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..

On The Net:

www.grammymuseum.org

 

 

 

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