Former Miss SD promotes new Nike shoe

Rapid City, South Dakota (AP) 10-07

A former Miss South Dakota, Vanessa Shortbull, is a spokeswoman for Nike’s new Air Native N-7, a shoe the company says is designed specifically for the foot structure of American Indians.

The shoes won’t be available from retailers. Nike plans to sell the shoes wholesale, for $42.80 a pair, to Indian wellness programs, reservation schools, the Indian Health Service and similar organizations. Shortbull said the proceeds will go back to Indian health and wellness programs.

Air Natives will be offered free as incentives to participate in programs to prevent obesity and diabetes. Nike said the N-7 is made to fit the wider and “taller” feet of Indians.

Shortbull, 28, was born in Pine Ridge and grew up in Rapid City. She was Miss South Dakota in 2002.

She’ll travel and speak on behalf of Nike as time allows. Shortbull is employed with the Northwest Portland Area Indian Health Board in Oregon and is in the U.S. Army Reserve.

Information from:
Rapid City Journal,